# PWC * **Definition:** PWC, or PricewaterhouseCoopers, is a multinational professional services network of firms providing audit, assurance, tax, consulting, and advisory services. * **Taxonomy:** Key Sources / US National / PWC ## News * Selected news from the source **PWC**, for healthcare technology leaders * 150 news items are in the system for this source * Posts have been filtered for tech and healthcare-related keywords | Date | Title | Topics | | --- | --- | --- | | 5/27/2025 | [**Navigating the FDA disruption: 4 key actions for pharma - PwC**](https://www.pwc.com/us/en/industries/health-industries/health-research-institute/next-in-health-podcast/navigating-the-fda-disruption-4-key-actions-for-pharma.html) | [[Pharma]]; [[Health Research]]; [[Regulatory Uncertainty]] | | 5/19/2025 | [**Ensuring effective AI utilisation**](https://www.pwc.com/m1/en/publications/ensuring-effective-ai-utilisation.html) | [[Ethical Concerns with AI]]; [[Data Governance]]; [[Artificial Intelligence]] | | 5/16/2025 | [**Hospital reimbursement solutions for uncompensated care - PwC**](https://www.pwc.com/us/en/industries/health-industries/library/hospitals-uncompensated-care.html) | [[Healthcare]]; [[Health Research]]; [[Hospitals]] | | 4/10/2025 | [**Google Cloud healthcare agentic AI and AI transformation solutions - PwC**](https://www.pwc.com/us/en/technology/alliances/google-cloud/healthcare-ai-agents-solutions.html) | [[AI for Healthcare Providers]]; [[Conversational Agents]]; [[Operational Efficiency]] | | 4/9/2025 | [**Google Cloud and AI agents transform healthcare: PwC**](https://www.pwc.com/us/en/technology/alliances/library/google-cloud-ai-healthcare.html) | [[Healthcare-grade AI]]; [[Governance]]; [[Security]] | | 4/8/2025 | [**Advanced practice providers and healthcare operations - PwC**](https://www.pwc.com/us/en/industries/health-industries/library/advanced-practice-providers.html) | [[Leadership]]; [[Operational Efficiency]]; [[Mergers]] | | 4/6/2025 | [**Navigating new frontiers in health - PwC**](https://www.pwc.com/m1/en/publications/navigating-new-frontiers-in-health.html) | [[Generative AI in Radiology]]; [[Generative AI in Healthcare]]; [[Collaboration]] | | 4/6/2025 | [**Don't let tariffs derail your tech strategy - PwC**](https://www.pwc.com/us/en/tech-effect/transformation/tariffs-shifting-tech-budget.html) | [[Sustainability]]; [[Private Equity in Healthcare]]; [[Strategy]] | | 4/3/2025 | [**Transform consumer health by enabling behavior change - PwC**](https://www.pwc.com/us/en/industries/health-industries/library/consumer-health-behavior-change.html) | [[Behavioral Health]]; [[Member Engagement]]; [[Clinical Programs]] | | 3/21/2025 | [**GE split: Deals Transformation & Innovation - PwC**](https://www.pwc.com/us/en/library/case-studies/deals-transformation-ge-split.html) | [[System Reliability]]; [[Compliance with Regulations]]; [[Regulatory Compliance]] | | 3/11/2025 | [**Quantum computing: How businesses can prepare for the future - PwC**](https://www.pwc.com/us/en/tech-effect/emerging-tech/quantum-organizations.html) | [[Innovation]]; [[Generative AI in Healthcare]]; [[Generative AI in Drug Development]] | | 3/4/2025 | [**How can AI make healthcare more affordable: PwC**](https://www.pwc.com/us/en/industries/health-industries/library/ai-healthcare-affordability.html) | [[Personalized Health]]; [[AI and Automation]]; [[Healthcare Artificial Intelligence]] | | 2/17/2025 | [**Evolution of risk management in banking - PwC**](https://www.pwc.com/m1/en/publications/evolution-of-risk-management-in-banking.html) | [[Competitive Advantage]]; [[Continous Improvement]]; [[Data Privacy]] | | 1/26/2025 | [**Data monetisation in sports: Unlocking opportunities in the Middle East with analytics - PwC**](https://www.pwc.com/m1/en/media-centre/articles/data-monetisation-in-sports-unlocking-opportunities-in-the-middle-east-with-analytics.html) | [[Artificial Intelligence]]; [[AI and Predictive Analytics]]; [[AI-Driven Predictive Analytics]] | | 12/19/2024 | [**5 oversight considerations for emerging biotech boards - PwC**](https://www.pwc.com/us/en/industries/health-industries/library/emerging-biotech-board-oversight-considerations.html) | [[AI-Powered Solutions]]; [[AI-Driven Drug Discovery]]; [[AI in Pediatric Care]] | | 12/5/2024 | [**Empathy in action: The role of human-centred design - PwC**](https://www.pwc.com/m1/en/industries/healthcare/experiential-healthcare-by-design/empathy-in-action.html) | [[Patient Experience]]; [[Integration of New Technologies]]; [[Patient Engagement Technology]] | | 11/12/2024 | [**Controllership Finance Modernization: PwC**](https://www.pwc.com/us/en/services/consulting/business-transformation/library/controller-finance-modernization.html) | [[Risk Management]]; [[Patient Engagement Solutions]]; [[Ethical Concerns in AI]] | | 10/29/2024 | [**PwC announces new leadership appointments**](https://www.pwc.com/us/en/about-us/newsroom/press-releases/press-releases-leadership-announcement.html) | [[AI in Medicine]]; [[Thought Leadership]]; [[AI and Automation]] | | 10/22/2024 | [**Artificial intelligence everywhere - PwC**](https://www.pwc.com/us/en/services/generative-ai.html) | [[AI and Machine Learning]]; [[Regulatory Compliance]]; [[Hybrid Cloud Solutions]] | | 10/1/2024 | [**Voice of the Consumer 2024: Regional findings - PwC**](https://www.pwc.com/m1/en/publications/voice-of-the-consumer-2024-regional-findings.html) | [[Data Security and Compliance]]; [[Data Privacy Issues]]; [[Privacy and Security]] | | 8/19/2024 | [**AI in healthcare and other emerging technologies: PwC**](https://www.pwc.com/us/en/industries/health-industries/library/ai-and-healthcare-emerging-technologies.html) | [[Patient Experience]]; [[AI in Oncology]]; [[Digital Health Innovation]] | | 8/19/2024 | [**Improving the digital patient experience - PwC**](https://www.pwc.com/us/en/industries/health-industries/library/digital-patient-experience.html) | [[Healthcare APIs]]; [[AI in Pediatric Care]]; [[AI in Drug Development]] | | 8/15/2024 | [**The future of healthcare products and benefits is digital - PwC**](https://www.pwc.com/us/en/industries/health-industries/library/digital-benefits-for-healthcare-payers.html) | [[Employee Engagement]]; [[Healthcare Communications]]; [[Digital Twins Technology]] | | 7/30/2024 | [**Connected medical affairs strategy: PwC**](https://www.pwc.com/us/en/industries/pharma-life-sciences/connected-medical-affairs-strategy.html) | [[Integration of AI in Healthcare]]; [[Strategic Direction]]; [[Regulatory Oversight]] | | 7/22/2024 | [**How AI can supercharge your healthcare ecosystem - PwC**](https://www.pwc.com/m1/en/publications/healthcare-reboot-for-the-gcc.html) | [[Healthcare Simulation]]; [[Healthcare Communications]]; [[Objective Analytics]] | ## Recent Stories (Some LLM-derived content — please confirm with above primary sources) ### Topics Covered - **Artificial Intelligence in Healthcare**: AI is transforming healthcare by enhancing diagnostics, personalizing treatments, and improving patient care through data analytics. Healthcare leaders are encouraged to integrate AI to drive innovation and improve health outcomes. - **Evolution of Medical Affairs**: Medical Affairs is shifting from a support role to a strategic function, focusing on stakeholder engagement and treatment outcomes, necessitating new strategies for technology integration. - **Consumer Engagement in Healthcare**: Payers are enhancing consumer engagement through personalized healthcare products and AI-enabled recommendation engines to streamline member experiences. - **Healthcare Transformation and Technology Adoption**: A PwC survey indicates a strong focus on AI and IoT among healthcare executives, highlighting the importance of digital transformation in improving patient care and operational efficiency. - **Patient Experience Challenges**: The patient journey in healthcare is often complicated, with significant challenges in delivering a consistent digital experience, emphasizing the need for improved vendor collaboration and data integration. - **Trust in Retail and Consumer Expectations**: Building trust is crucial for retailers, with consumers prioritizing transparency and sustainability, particularly in the context of rising GenAI technologies. - **Marketing Strategies for CMOs**: CMOs face challenges in resource allocation and demonstrating marketing's value amidst economic pressures, with a focus on investing in AI technologies for personalized marketing. - **AI Adoption in Finance**: Finance executives are increasingly utilizing AI, with many planning to expand its use despite uncertainties in the economic climate affecting investment decisions. - **Healthcare Consumer Insights**: PwC's survey reveals significant consumer concerns about healthcare affordability and access, particularly among younger generations, emphasizing the need for improved engagement strategies. - **Climate Strategy in Healthcare**: Healthcare leaders recognize the importance of climate strategy, with a focus on decarbonization and sustainable practices, despite challenges in implementation. - **PwC Leadership Changes**: PwC announces new appointments to enhance its technology strategy and marketing efforts, focusing on innovation and client-centric solutions. - **Cybersecurity in the Middle East**: Organizations in the Middle East are prioritizing cybersecurity amidst rapid digitization, with a focus on proactive measures to mitigate emerging threats. - **Finance Modernization for Controllers**: Controllers are evolving to become strategic collaborators, leveraging advanced technologies to enhance productivity and decision-making in finance. - **Manufacturing Industry Innovations**: Manufacturers are modernizing operations and utilizing AI and cloud solutions to create resilient supply chains and attract new talent. - **Patient Experience in Healthcare**: The importance of patient experience is emphasized, with a focus on compassionate care and addressing challenges faced by healthcare professionals. - **Biotechnology Oversight**: Board members in biotechnology companies play a crucial role in navigating regulatory complexities and ensuring effective governance in AI integration. - **Sports Industry Transformation in the Middle East**: The Middle East is leveraging advanced analytics and technologies to enhance the sports industry, with significant growth projected in the coming years. - **Risk Management in Banking**: Banks are adapting their risk management strategies to address new challenges from digital banking, cybersecurity, and regulatory changes. ### Organizations Mentioned - **PwC**: A global network of firms providing assurance, advisory, and tax services, focused on building trust in society and solving important problems. - **Amazon Web Services**: A subsidiary of Amazon providing on-demand cloud computing platforms and APIs to individuals, companies, and governments. - **Microsoft**: A multinational technology company known for its software products, including the Windows operating system and Microsoft Office suite.