# Partner Management * **Definition:** The process of establishing, maintaining, and optimizing relationships with external organizations, such as vendors, healthcare providers, and technology partners, to enhance collaboration, improve service delivery, and drive innovation in healthcare settings. * **Taxonomy:** CTO Topics / Partner Management ## News * Selected news on the topic of **Partner Management**, for healthcare technology leaders * 2.9K news items are in the system for this topic * Posts have been filtered for tech and healthcare-related keywords | Date | Title | Source | | --- | --- | --- | | 5/30/2025 | [**The Growing Importance Of AI In Provider Data Management**](https://www.forbes.com/councils/forbestechcouncil/2025/05/30/the-growing-importance-of-ai-in-provider-data-management/) | [[Forbes]] | | 5/12/2025 | [**Sonata Software Unveils New State-of-the-Art Facility in Hyderabad - PR Newswire**](https://www.prnewswire.com/in/news-releases/sonata-software-unveils-new-state-of-the-art-facility-in-hyderabad-aims-to-create-5-000-jobs-302452351.html) | [[PR Newswire]] | | 4/28/2025 | [**The billion-dollar question every pharmacy executive will face in 2025**](https://www.beckershospitalreview.com/hospital-management-administration/the-billion-dollar-question-every-pharmacy-executive-will-face-in-2025/) | [[Beckers Hospital Review]] | | 4/14/2025 | [**CERTIFY Health Appoints Cameron Blaylock as Vice President of Healthcare Payments**](https://www.morningstar.com/news/accesswire/1013798msn/certify-health-appoints-cameron-blaylock-as-vice-president-of-healthcare-payments) | [[Morningstar]] | | 4/14/2025 | [**CERTIFY Health Appoints Cameron Blaylock as Vice President of Healthcare Payments**](https://finance.yahoo.com/news/certify-health-appoints-cameron-blaylock-120000934.html) | [[Yahoo Finance]] | | 2/15/2025 | [**Healthcare Data Lakes Get a Cost-Efficient Makeover with Edge Computing - Medium**](https://medium.com/@reachsanthoshpendyala/healthcare-data-lakes-get-a-cost-efficient-makeover-with-edge-computing-10df21c42ec4) | [[Medium]] | | 2/14/2025 | [**IBM Watson health Coverage - MedCity News**](https://medcitynews.com/tag/ibm-watson-health/?__hstc=192962994.4b44870ec4a577029c49e44b73bd3bee.1739577600190.1739577600191.1739577600192.1&__hssc=192962994.1.1739577600193&__hsfp=1152905967) | [[MedCity News]] | | 2/6/2025 | [**Impartner Launches Partner Management as a Service to Help Businesses Scale and Execute with Confidence**](http://www.businesswire.com/news/home/20250206784681/en/Impartner-Launches-Partner-Management-as-a-Service-to-Help-Businesses-Scale-and-Execute-with-Confidence/?feedref=JjAwJuNHiystnCoBq_hl-Q-tiwWZwkcswR1UZtV7eGe24xL9TZOyQUMS3J72mJlQ7fxFuNFTHSunhvli30RlBNXya2izy9YOgHlBiZQk2LOzmn6JePCpHPCiYGaEx4DL1Rq8pNwkf3AarimpDzQGuQ==) | [[Business Wire]] | | 1/23/2025 | [**ZINFI Launches AI-Powered Partner Relationship Management Platform to Drive Profitable Growth**](https://www.prnewswire.com/news-releases/zinfi-launches-ai-powered-partner-relationship-management-platform-to-drive-profitable-growth-302358411.html) | [[PR Newswire]] | | 1/22/2025 | [**ZINFI Launches AI-Powered Partner Relationship Management Platform to Drive Profitable Growth**](https://finance.yahoo.com/news/zinfi-launches-ai-powered-partner-120000853.html) | [[Yahoo Finance]] | | 1/15/2025 | [**ZINFI Releases New Complimentary Guidebook on the Top 105 Partner Management ...**](https://www.prnewswire.com/news-releases/zinfi-releases-new-complimentary-guidebook-on-the-top-105-partner-management-metrics-that-matter-302351530.html) | [[PR Newswire]] | | 1/14/2025 | [**ZINFI Releases New Complimentary Guidebook on the Top 105 Partner Management Metrics That Matter**](https://finance.yahoo.com/news/zinfi-releases-complimentary-guidebook-top-120000082.html) | [[Yahoo Finance]] | | 12/26/2024 | [**Impartner Partner Relationship Management platform now available in the Microsoft Azure ...**](https://www.prnewswire.com/news-releases/impartner-partner-relationship-management-platform-now-available-in-the-microsoft-azure-marketplace-302339325.html) | [[PR Newswire]] | | 12/16/2024 | [**GHX and RepScrubs Join Forces to Advance Vendor Compliance - PR Newswire**](https://www.prnewswire.com/news-releases/ghx-and-repscrubs-join-forces-to-advance-vendor-compliance-302330832.html) | [[PR Newswire]] | | 12/6/2024 | [**Climbing the Product Management Ladder: Insights for Aspiring and Experienced Product Leaders**](https://medium.com/@richardewing1/climbing-the-product-management-ladder-insights-for-aspiring-and-experienced-product-leaders-4407c319051c) | [[Medium]] | | 11/8/2024 | [**ISG to Assess Procurement Services Worldwide**](http://www.businesswire.com/news/home/20241108684257/en/ISG-to-Assess-Procurement-Services-Worldwide/?feedref=JjAwJuNHiystnCoBq_hl-Q-tiwWZwkcswR1UZtV7eGe24xL9TZOyQUMS3J72mJlQ7fxFuNFTHSunhvli30RlBNXya2izy9YOgHlBiZQk2LOzmn6JePCpHPCiYGaEx4DL1Rq8pNwkf3AarimpDzQGuQ==) | [[Business Wire]] | | 10/22/2024 | [**The Transformative Outlook of AI-powered Virtual Care**](https://www.healthitanswers.net/the-transformative-outlook-of-ai-powered-virtual-care/) | [[Health IT Answers]] | | 10/10/2024 | [**Approaches to health data integration - Healthcare IT News**](https://www.healthcareitnews.com/news/asia/approaches-health-data-integration) | [[Healthcare IT News]] | | 10/10/2024 | [**Unlocking Innovation Beyond Payments Tops Week in B2B - PYMNTS.com**](https://www.pymnts.com/news/b2b-payments/2024/unlocking-innovation-beyond-payments-tops-week-in-b2b/) | [[PYMTScom]] | | 9/28/2024 | [**Weekly Roundup - September 28, 2024 - Healthcare IT Today**](https://www.healthcareittoday.com/2024/09/28/weekly-roundup-september-28-2024/) | [[Healthcare IT Today]] | | 9/14/2024 | [**Weekly Roundup - September 14, 2024 - Healthcare IT Today**](https://www.healthcareittoday.com/2024/09/14/weekly-roundup-september-14-2024/) | [[Healthcare IT Today]] | | 8/14/2024 | [**ETQ Names Prashant Darisi Chief Product Officer - PR Newswire**](https://www.prnewswire.com/news-releases/etq-names-prashant-darisi-chief-product-officer-302221440.html) | [[PR Newswire]] | | 8/2/2024 | [**Helpware Empowers Its Leaders for Greater Impact - StreetInsider**](https://www.streetinsider.com/Accesswire/Helpware+Empowers+Its+Leaders+for+Greater+Impact/23545068.html) | streetinsider.com | | 7/9/2024 | [**Impartner Celebrates Triple Crown: No.1 in G2 Summer 2024 Report, Golden Bridge Globee ...**](https://www.prnewswire.com/news-releases/impartner-celebrates-triple-crown-no1-in-g2-summer-2024-report-golden-bridge-globee-award-and-saas-awards-shortlist-302192068.html) | [[PR Newswire]] | | 7/9/2024 | [**rater8 Adds Capabilities Empowering Healthcare Organizations to Unlock Deeper Patient ...**](https://www.lelezard.com/en/news-21445554.html) | lelezard.com | ## Topic Overview (Some LLM-derived content — please confirm with above primary sources) ### Key Players - **Impartner**: Provides a Partner Relationship Management platform and has launched Partner Management as a Service (PMaaS) to optimize partner operations. - **ZINFI Technologies, Inc.**: A leader in partner relationship management (PRM) software, known for its Unified Partner Management platform that integrates with various ecosystems. - **CobbleStone Software**: Recognized for its contract lifecycle management solutions, enhancing vendor management processes. - **Ntracts**: A partner of ProviderTrust that aids in the contracting process for healthcare organizations. - **Glassbox**: A company that launched the Glassbox Partner Network to enhance digital customer experiences through AI. - **Grove AI**: Recognized for its participant relationship management platform that enhances engagement in clinical trials. - **ProviderTrust**: A company focused on enhancing visibility for healthcare organizations regarding their vendors' payment eligibility. - **Kyruus Health**: A company that offers listings management solutions to enhance brand visibility and patient acquisition for healthcare organizations. - **symplr**: A leader in healthcare operations software, focusing on access management and credentialing processes. - **Bill360**: Introduces features for efficient payment management through client portals and invoice emails. - **MannKind Corporation**: A biopharmaceutical company focused on diabetes management and pulmonary treatments, with significant revenue growth. - **Rater8**: A company specializing in patient feedback solutions, enhancing healthcare reputation management. - **Epic**: Discussing strategies to reduce AI-related costs in their products. - **Science Exchange**: A provider of life sciences procurement and supplier management SaaS solutions. - **Mitel**: Awarded for its Virtual Care Collaboration Service, enhancing remote healthcare engagement. - **Matthew Clary**: Partner at Waud Capital, who emphasized the strength of Science Exchange's technology and leadership vision. - **CareHive**: Focuses on providing personalized digital-first experiences for patients. ### Partnerships and Collaborations - **Lifeist Wellness and Impact.com**: Utilizing Impact.com's partnership management platform to enhance affiliate marketing strategies. - **Impartner and Microsoft Azure**: Impartner's PRM platform is now available in the Azure Marketplace, integrating with Microsoft Dynamics 365 for enhanced partner management. - **Glassbox Partner Network**: A global initiative aimed at enhancing partnerships and delivering superior digital customer experiences. - **ZINFI and HubSpot**: ZINFI's PRM software is now available in the HubSpot App Marketplace, allowing users to streamline partner management workflows. - **ProviderTrust and Ntracts**: This partnership aims to enhance healthcare organizations' visibility into vendor payment eligibility during contracting and execution phases. - **Harbr Data and Databricks**: Partnership to enhance data marketplace platforms by integrating data governance and processing capabilities. - **Amazon One Medical and Cleveland Clinic**: This partnership exemplifies a significant shift in healthcare service delivery, showcasing how brand convergence can enhance patient access to primary care. - **Vistex and SAP**: Collaboration to enhance SAP S/4HANA Cloud with excise tax management solutions, improving compliance for businesses. - **Waud Capital Partners and Science Exchange**: Waud Capital's acquisition of Science Exchange aims to enhance its capabilities in life sciences procurement and supplier management. - **Science Exchange and Waud Capital Partners**: This acquisition is expected to enhance Science Exchange's growth trajectory and software capabilities, allowing for further innovation in procurement processes for life sciences organizations. - **GHX and RepScrubs**: Enhances compliance in perioperative attire management for vendors in hospitals. - **Cognizant and Google Cloud**: This partnership focuses on developing generative AI solutions to enhance healthcare administrative processes. - **Net Health and Tali.ai**: Integrating ambient documentation capabilities to improve workflows and patient outcomes. - **Cleveland Clinic**: Expanding third-party risk programs and enhancing cybersecurity measures. - **ThriveDX and Higher Education Institutions**: Expanding partnerships to enhance cybersecurity training programs. - **SwipeSense and Clean Hands-Safe Hands**: Partnership aimed at reducing healthcare-associated infections through technology and behavioral change. - **CalmWave**: Secured $5.25 million in financing to expand channel partnerships in healthcare. - **Kyruus Health and IntelliCentrics**: Kyruus Health's acquisition of IntelliCentrics enhances its access management solution, improving credentialing processes across the healthcare sector. ### Innovations, Trends, and Initiatives - **Partner Relationship Management (PRM)**: The PRM solutions segment is growing, driven by the BFSI sector's demand for effective partner management. - **PMaaS by Impartner**: A new service designed to help businesses manage and execute partner programs effectively, addressing common challenges in partner ecosystem management. - **AI-Driven PRM Platforms**: ZINFI and Impartner are leveraging AI to enhance partner management, with features like autonomous workflow orchestration and AI-driven analytics. - **ZINFI's Guidebook**: Released a guidebook on partner management metrics, providing best practices and a structured approach to the partner management lifecycle. - **Digital Solutions in Agreement Management**: Digital solutions are transforming agreement management by reducing human error and delays. - **AI-Powered Solutions**: HYPE Innovation's platform supports the entire lifecycle of innovation management with advanced features. - **Healthcare Marketing Trends**: In 2025, healthcare marketing will focus on strategic brand partnerships, AI-driven healthcare information delivery, and shifts in social media engagement. - **ISG Provider Lens Report**: A research study analyzing providers within the modern procurement services ecosystem to enhance strategic sourcing. - **AI in Procurement**: The integration of AI in procurement processes is becoming increasingly important, with companies like Feenix.ai simplifying software procurement for B2B customers. - **Patient Feedback Enhancements**: Rater8 introduced Net Promoter Scoring (NPS) to improve patient feedback granularity. - **Cloud-Based Solutions**: Science Exchange's cloud platform is gaining traction among procurement leaders for its ability to drive significant time and cost savings. - **AI in Healthcare**: Transforming revenue cycle management by automating tasks and enhancing data accuracy. - **Cloud-based ERP Systems**: Crucial for enhancing supply chain operations in healthcare. - **AI Adoption**: Growing concerns about accessibility for less-resourced health systems, with a focus on cloud-based and open-sourced solutions. - **AI in Revenue Cycle Management**: AI tools are being sought to streamline processes like coding and claims processing, minimizing human interaction. - **Value-Based Care (VBC)**: The healthcare industry is shifting towards VBC, emphasizing high-quality services while reducing costs, requiring investments in data analytics and health IT. - **Generative AI in Healthcare**: Cognizant's solutions aim to streamline complex healthcare workflows, enhancing operational efficiency. - **Data and AI Governance Plan by Net Health**: Emphasizes ethical data use and compliance to enhance AI-driven tools. - **Grove AI's Digital Staff**: Introduced a digital staff named Grace to facilitate participant engagement in clinical trials, showcasing the use of AI in healthcare. - **Cloud Migration**: Healthcare organizations are encouraged to adopt a cloud-smart approach to optimize cloud services and ensure data safety and compliance. ### Challenges and Concerns - **Execution Issues in Partner Management**: Many organizations struggle with poor governance and execution in their partner ecosystems, leading to potential failures. - **Vendor Management Complexity**: Guidance from regulatory bodies outlines numerous contractual controls that can create friction in B2B transactions. - **Supply Chain Disconnect**: Only 57% of surveyed individuals report effective collaboration between healthcare organizations and suppliers. - **Compliance and Governance**: Businesses face challenges in managing compliance with varying regulations, particularly in excise tax management. - **Single Point of Failure**: The bankruptcy of Synapse highlighted the risks of relying on a single core partner in the FinTech ecosystem. - **Data Management in Healthcare**: The healthcare sector is experiencing a data explosion, necessitating advanced data management strategies to handle massive volumes efficiently. - **Integration and Interoperability**: Data integration challenges and vendor restrictions hinder improvements in patient outcomes. - **Cybersecurity Threats**: Organizations must build resilience against cybersecurity threats while collaborating with digital health alliances. - **Cybersecurity Risks**: Healthcare organizations are increasingly focused on assessing third-party risks and implementing security assessments. - **Economic Uncertainty**: Healthcare procurement leaders are navigating challenges such as supply shortages and economic uncertainty, impacting efficiency and operational priorities. - **Data Quality in AI**: High-quality data is critical for leveraging AI in procurement; poor data can lead to inefficiencies and missed opportunities. - **Staffing Shortages**: Healthcare professionals are prioritizing work-life balance, leading to high turnover rates and reliance on costly contract labor. - **Healthcare Accessibility**: Concerns about healthcare accessibility are prevalent, with nearly 90% of respondents in a McKinsey survey expressing worries about it. - **AI Accessibility**: Concerns that only well-resourced health systems can afford AI technology, potentially widening the gap in healthcare quality. ## Related Topics [[Partner Relationships]]; [[Vendor Management]]; [[Product Management]]; [[Program Management]]