# Marketing * **Definition:** The strategic promotion and sales efforts aimed at increasing the acquisition of healthcare products and services, including digital health technologies, through understanding consumer demand, improving outcomes, and achieving cost savings. * **Taxonomy:** CTO Topics / Marketing ## News * Selected news on the topic of **Marketing**, for healthcare technology leaders * 68K news items are in the system for this topic * Posts have been filtered for tech and healthcare-related keywords | Date | Title | Source | | --- | --- | --- | | 3/27/2025 | [**321 Web Marketing Acquires Hercules SEO, Welcomes CEO Alex Zarpas as Director of ...**](https://www.prweb.com/releases/321-web-marketing-acquires-hercules-seo-welcomes-ceo-alex-zarpas-as-director-of-sales--marketing-302411583.html) | [[PRWeb]] | | 3/8/2025 | [**Creative Ideaz Launches Premium Fractional Marketing Services to Help Businesses Scale Smarter**](https://markets.businessinsider.com/news/stocks/creative-ideaz-launches-premium-fractional-marketing-services-to-help-businesses-scale-smarter-1034455729) | [[Business Insider Markets]] | | 2/25/2025 | [**Kinetic Marketing Communications Launches to Drive Growth with Strategic Marketing Solutions**](https://www.prnewswire.com/news-releases/kinetic-marketing-communications-launches-to-drive-growth-with-strategic-marketing-solutions-302384688.html) | [[PR Newswire]] | | 2/12/2025 | [**Influencer Marketing Platform Market to Grow by USD 80.3 Billion from 2025-2029, Driven ...**](https://www.prnewswire.com/news-releases/influencer-marketing-platform-market-to-grow-by-usd-80-3-billion-from-2025-2029--driven-by-vendor-partnerships-and-ma-report-on-market-evolution-powered-by-ai---technavio-302373662.html) | [[PR Newswire]] | | 2/11/2025 | [**Snappy Kraken Launches AI-Driven Enterprise Hub, Revamps Campaigns App to Drive Enterprise and Advisor Organic Growth**](http://www.businesswire.com/news/home/20250211977425/en/Snappy-Kraken-Launches-AI-Driven-Enterprise-Hub-Revamps-Campaigns-App-to-Drive-Enterprise-and-Advisor-Organic-Growth/?feedref=JjAwJuNHiystnCoBq_hl-Q-tiwWZwkcswR1UZtV7eGe24xL9TZOyQUMS3J72mJlQ7fxFuNFTHSunhvli30RlBNXya2izy9YOgHlBiZQk2LOzmn6JePCpHPCiYGaEx4DL1Rq8pNwkf3AarimpDzQGuQ==) | [[Business Wire]] | | 2/11/2025 | [**Geomarketing Market to Reach USD 116.96 Billion by 2032, Driven by Location Data and ...**](https://finance.yahoo.com/news/geomarketing-market-reach-usd-116-150000198.html) | [[Yahoo Finance]] | | 2/4/2025 | [**Dallas-based Digital Marketing Agency Aletheia Marketing & Media, Inc. Launches ... - PR Newswire**](https://www.prnewswire.com/news-releases/dallas-based-digital-marketing-agency-aletheia-marketing--media-inc-launches-dedicated-healthcare-practice-ammhealth-302367607.html) | [[PR Newswire]] | | 2/1/2025 | [**January 2025 Health IT Marketing Minutes**](https://www.healthitanswers.net/january-2025-health-it-marketing-minutes/) | [[Health IT Answers]] | | 1/23/2025 | [**Zeta Global Appoints Ed See as New Chief Growth Officer**](http://www.businesswire.com/news/home/20250123175362/en/Zeta-Global-Appoints-Ed-See-as-New-Chief-Growth-Officer/?feedref=JjAwJuNHiystnCoBq_hl-Q-tiwWZwkcswR1UZtV7eGe24xL9TZOyQUMS3J72mJlQ7fxFuNFTHSunhvli30RlBNXya2izy9YOgHlBiZQk2LOzmn6JePCpHPCiYGaEx4DL1Rq8pNwkf3AarimpDzQGuQ==) | [[Business Wire]] | | 1/22/2025 | [**Ampleo Acquires Stage Marketing to Deliver Fractional Marketing Teams to Growth Companies**](https://www.prweb.com/releases/amplo-acquires-stage-marketing-to-deliver-fractional-marketing-teams-to-growth-companies-302357026.html) | [[PRWeb]] | | 12/10/2024 | [**SCORR Marketing's 12th Annual Health & Life Science Marketing Trends Report Reveals Latest Industry Insights**](http://www.businesswire.com/news/home/20241210187729/en/SCORR-Marketing%E2%80%99s-12th-Annual-Health-Life-Science-Marketing-Trends-Report-Reveals-Latest-Industry-Insights/?feedref=JjAwJuNHiystnCoBq_hl-RLXHJgazfQJNuOVHefdHP-D8R-QU5o2AvY8bhI9uvWSD8DYIYv4TIC1g1u0AKcacnnViVjtb72bOP4-4nHK5ieT3WxPE8m_kWI77F87CseT) | [[Business Wire]] | | 12/5/2024 | [**Duct Tape Marketing Announces Leadership Transition: Sara Nay Promoted to CEO**](https://www.prweb.com/releases/duct-tape-marketing-announces-leadership-transition-sara-nay-promoted-to-ceo-302322271.html) | [[PRWeb]] | | 12/3/2024 | [**NIQ pubblica il rapporto CMO Outlook 2025**](http://www.businesswire.com/news/home/20241203455589/it/?feedref=JjAwJuNHiystnCoBq_hl-Q-tiwWZwkcswR1UZtV7eGe24xL9TZOyQUMS3J72mJlQ7fxFuNFTHSunhvli30RlBNXya2izy9YOgHlBiZQk2LOzmn6JePCpHPCiYGaEx4DL1Rq8pNwkf3AarimpDzQGuQ==) | [[Business Wire]] | | 12/3/2024 | [**NIQ Releases 2025 CMO Outlook Report**](http://www.businesswire.com/news/home/20241203143004/en/NIQ-Releases-2025-CMO-Outlook-Report/?feedref=JjAwJuNHiystnCoBq_hl-Q-tiwWZwkcswR1UZtV7eGe24xL9TZOyQUMS3J72mJlQ7fxFuNFTHSunhvli30RlBNXya2izy9YOgHlBiZQk2LOzmn6JePCpHPCiYGaEx4DL1Rq8pNwkf3AarimpDzQGuQ==) | [[Business Wire]] | | 12/3/2024 | [**NIQ divulga o relatorio CMO Outlook 2025**](http://www.businesswire.com/news/home/20241203709391/pt/?feedref=JjAwJuNHiystnCoBq_hl-Q-tiwWZwkcswR1UZtV7eGe24xL9TZOyQUMS3J72mJlQ7fxFuNFTHSunhvli30RlBNXya2izy9YOgHlBiZQk2LOzmn6JePCpHPCiYGaEx4DL1Rq8pNwkf3AarimpDzQGuQ==) | [[Business Wire]] | | 12/2/2024 | [**November 2024 Health IT Marketing Minutes**](https://www.healthitanswers.net/november-2024-health-it-marketing-minutes/) | [[Health IT Answers]] | | 11/12/2024 | [**Jasper Launches the Industry's First AI Knowledge Layer Built Specifically for Marketing**](https://www.prnewswire.com/news-releases/jasper-launches-the-industrys-first-ai-knowledge-layer-built-specifically-for-marketing-302302233.html) | [[PR Newswire]] | | 11/7/2024 | [**Brightcove estabelece um novo padrao para a medicao de marketing de video com o lancamento do "Marketing Insights"**](http://www.businesswire.com/news/home/20241107587629/pt/?feedref=JjAwJuNHiystnCoBq_hl-Q-tiwWZwkcswR1UZtV7eGe24xL9TZOyQUMS3J72mJlQ7fxFuNFTHSunhvli30RlBNXya2izy9YOgHlBiZQk2LOzmn6JePCpHPCiYGaEx4DL1Rq8pNwkf3AarimpDzQGuQ==) | [[Business Wire]] | | 11/7/2024 | [**Brightcove etablit une nouvelle norme en matiere de mesure du marketing video avec le lancement de « Marketing Insights »**](http://www.businesswire.com/news/home/20241107047168/fr/?feedref=JjAwJuNHiystnCoBq_hl-Q-tiwWZwkcswR1UZtV7eGe24xL9TZOyQUMS3J72mJlQ7fxFuNFTHSunhvli30RlBNXya2izy9YOgHlBiZQk2LOzmn6JePCpHPCiYGaEx4DL1Rq8pNwkf3AarimpDzQGuQ==) | [[Business Wire]] | | 11/7/2024 | [**Brightcove setzt mit der Einfuhrung von „Marketing Insights“ einen neuen Standard fur die Messung von Videomarketing**](http://www.businesswire.com/news/home/20241107215865/de/?feedref=JjAwJuNHiystnCoBq_hl-Q-tiwWZwkcswR1UZtV7eGe24xL9TZOyQUMS3J72mJlQ7fxFuNFTHSunhvli30RlBNXya2izy9YOgHlBiZQk2LOzmn6JePCpHPCiYGaEx4DL1Rq8pNwkf3AarimpDzQGuQ==) | [[Business Wire]] | | 10/30/2024 | [**Just Flow Events & Marketing Grows Team with the Addition of Three New Staff Members**](https://www.prweb.com/releases/just-flow-events--marketing-grows-team-with-the-addition-of-three-new-staff-members-302292198.html) | [[PRWeb]] | | 9/5/2024 | [**The American Lawyer**](https://store.law.com/Registration/Register.aspx?promoCode=TAL&source=https://www.law.com/americanlawyer) | store.law.com | | 8/21/2024 | [**The Role Of AI In In-House Digital Marketing**](https://www.forbes.com/councils/forbesagencycouncil/2024/08/22/the-role-of-ai-in-in-house-digital-marketing/) | [[Forbes]] | | 7/10/2024 | [**Scholes Marketing Appoints Cathy Boudreau as the Firm's Director of Marketing and Revenue Operations**](https://www.prweb.com/releases/scholes-marketing-appoints-cathy-boudreau-as-the-firms-director-of-marketing-and-revenue-operations-302193228.html) | [[PRWeb]] | | 7/10/2024 | [**Jessica Ballew Joins Bolt PR, a Millwright Agency, as Digital Marketing Director**](https://finance.yahoo.com/news/jessica-ballew-joins-bolt-pr-120000880.html) | [[Yahoo Finance]] | ## Topic Overview (Some LLM-derived content — please confirm with above primary sources) ### Key Players - **Kinetic Marketing Communications**: A women-owned agency providing innovative marketing strategies focused on revenue growth and account-based marketing. - **Ipsos MMA**: Recognized as a leader in marketing mix modeling solutions, helping companies optimize marketing investments for measurable growth. - **Ramarketing**: A life sciences marketing agency utilizing AI technologies to improve client marketing strategies. - **SCORR Marketing**: A full-service marketing agency in the life sciences sector, providing insights into marketing trends and strategies. - **MotionPoint**: A company expanding into multilingual marketing services, enhancing communication strategies for diverse audiences. - **Cygnus Marketing Communications**: A leader in performance marketing that formed a strategic alliance with Verisk Marketing Solutions to streamline student acquisition. - **EverCommerce Inc.**: A company evaluating strategic alternatives for its Marketing Technology solutions to focus on vertical SaaS software. - **Practis**: A marketing firm that has launched Onspire Health Marketing, focusing on integrated marketing solutions for the healthcare industry. - **Monks**: A digital marketing brand of S4 Capital, recognized for innovative use of AI in marketing. - **Duct Tape Marketing**: A company focused on simplifying marketing for small businesses, recently transitioning leadership to enhance its mission. - **Brainiest**: A startup that simplifies marketing campaigns using AI, offering customized tools for creating marketing materials. - **ASK BOSCO**: A company providing AI predictive marketing analytics to empower online retailers and marketing agencies. - **Kipi.ai**: A provider of marketing mix modeling and analytics tools, helping marketers optimize campaigns using data-driven insights. - **MarkeTeam.ai**: A developer of advanced AI technology for marketing, focusing on collaboration between AI agents and human marketers. - **Lindsey Carnett**: CEO of Marketing Maven, participating in discussions about e-commerce and marketing strategies. - **ACA Marketing**: A Latino-owned advertising company recognized for its innovative strategies and cultural insights, ranking 579th in the 2024 Inc. 5000 list. - **Capterra**: A research platform providing insights into evolving email marketing trends for small and midsize businesses. - **AMMHealth**: A specialized practice launched by Aletheia Marketing & Media, Inc. focusing on full-service marketing strategies for the healthcare industry. - **Brightcove**: A marketing technology company recognized for its video marketing solutions, enhancing client marketing strategies through video engagement. - **Josiah Roche**: Founder of JRR Marketing, author of a guide aimed at improving marketing strategies for businesses. ### Partnerships and Collaborations - **Brightcove and Marketing Automation Platforms**: Integration of Marketing Insights with major marketing automation platforms to provide detailed insights into viewer interactions and campaign effectiveness. - **Onspire Health Marketing and Aesthetic Brand Marketing**: Acquisition to enhance integrated marketing services for the elective healthcare sector. - **Cygnus Marketing Communications and Verisk Marketing Solutions**: Created a streamlined student acquisition platform integrating advanced marketing technology and privacy-forward data offerings. - **Amplēo and Stage Marketing**: Amplēo's acquisition of Stage Marketing enhances its full-stack marketing solutions. - **Keen Decision Systems and TapClicks**: Partnered to enhance data collection for small and mid-sized enterprises in marketing mix modeling. - **Point of Care Marketing Association (POCMA) and CMI Media Group**: Collaboration to support the growth of the Point of Care channel in healthcare marketing. - **AMMHealth and Aletheia Marketing & Media**: Partnership to deepen connections between healthcare providers and their target audiences. - **Everspring and Slate**: A strategic partnership to integrate enrollment marketing with admissions systems, aiming to optimize marketing campaigns and improve enrollment outcomes. - **Colangelo & Partners and WineGlass Marketing**: Acquisition that expands digital marketing services and establishes a physical presence in Napa. - **Onspire Health Marketing and Freshpaint**: Collaboration to enhance privacy-first digital marketing solutions for healthcare organizations. - **Haoxi Health Technology and Gauss Intelligence**: A strategic partnership to enhance AI marketing solutions through big data analysis and content generation. - **Onspire Health Marketing**: Combines expertise from four companies to create a comprehensive platform for healthcare marketing. - **Monks and Adobe**: Leading discussions on how AI is transforming marketing and creativity at CES 2025. - **Alivi Health and The Weinbach Group**: Collaboration to enhance public relations and marketing efforts amid Alivi's growth. - **rankingCoach and Strato/IONOS**: Partnerships that enhance the capabilities of these companies through effective marketing solutions. - **Dysrupt and Half Past Nine**: Dysrupt acquired Half Past Nine to enhance its capabilities in consulting and media execution. - **UL Solutions and Eyesafe**: Launched a Verification program to help consumers make informed decisions about blue light exposure. ### Innovations, Trends, and Initiatives - **Martech**: The integration of creativity and technology in marketing, essential for engaging audiences and driving business growth. - **Fractional Marketing Services**: Emerging trend allowing businesses to access top-tier marketing expertise without full-time commitments, promoting flexibility and cost-effectiveness. - **Outcome-based Marketing (OBM)**: A new framework introduced by Walker Sands to align B2B content with specific business outcomes. - **MedDev eMarketing Summit**: An event focusing on innovative digital marketing strategies for medical device professionals, covering topics like AI and omni-channel strategies. - **DIY Marketing**: Medical practices are shifting towards do-it-yourself marketing strategies for greater control and cost savings. - **Agentic AI Systems**: These systems autonomously manage the marketing lifecycle, allowing for real-time data adaptation and enhanced campaign performance. - **Brightcove Marketing Insights**: A new tool providing advanced analytics for video marketing, helping marketers optimize campaigns and measure their impact. - **B2B Event Marketing**: Emphasizes the importance of event marketing for B2B firms, highlighting engagement despite ROI measurement challenges. - **AI in Marketing**: Agencies like Ramarketing are enhancing their marketing strategies through AI technologies. - **Experience in Marketing Titles**: Health system marketing leaders are incorporating 'experience' into their titles, focusing on patient engagement. - **Jasper's Brand IQ and Marketing IQ**: New AI technologies enhancing brand control and marketing intelligence for enterprise marketing teams. - **Content Marketing Trends**: Businesses are shifting to digital platforms, emphasizing the importance of data analysis and AI-powered automation in content marketing. - **CMO Consulting Services**: Serendipit Consulting's new CMO service includes budget analysis, strategic planning, and team leadership. - **Content Marketing Shift**: Businesses are transitioning from traditional marketing channels to digital platforms, emphasizing personalized content. - **Fusepoint by Power Digital**: A consultancy aimed at improving marketing efficiency and actionable data insights for mid-market brands. - **AI-driven Marketing**: The integration of AI into marketing workflows is transforming strategies, enabling hyper-personalization and improved campaign effectiveness. - **Generative AI and Marketing Measurement**: NIQ's report emphasizes the role of generative AI and advanced measurement tools in shaping future marketing strategies. - **RevenueMAX**: An AI-powered digital marketing solution launched by Scorpion for law firms to enhance visibility and revenue. - **Content Marketing Growth**: A significant increase in content marketing budgets is expected, emphasizing its importance in engaging audiences. ### Challenges and Concerns - **Cost of Marketing Initiatives**: Marketing is often viewed as a cost center, which can lead to neglect of essential brand-building activities that are difficult to quantify. - **Perception of Marketing as an Expense**: 47% of CMOs perceive marketing as an expense rather than a strategic investment, highlighting the need for better communication of marketing's value. - **Marketing Misalignment**: Misalignment in marketing roles can lead to deprioritization of marketing efforts, hindering growth and performance. - **Integration of Marketing Data**: Many institutions struggle to effectively integrate marketing and enrollment data, leading to insights-poor situations despite being data-rich. - **Integration of Marketing Technology**: Despite nearly 90% of university leaders viewing enrollment marketing technology as essential, over two-thirds have not integrated these systems. - **Data Privacy and Compliance**: Critical in marketing, prompting the development of data management platforms to navigate regulations while maintaining customer trust. - **CMO Effectiveness**: Only 14% of CMOs are perceived as effective in market shaping, indicating a need for improved customer understanding. - **Content Effectiveness**: A report by Walker Sands indicates that less than half of B2B marketers believe their content achieves business goals, highlighting a need for improved strategies. - **Measuring ROI**: Ongoing challenges in measuring the ROI of marketing efforts, particularly in event marketing. - **Privacy Regulations**: The need for healthcare organizations to comply with tightening privacy regulations while executing effective marketing campaigns. - **Privacy Concerns**: As marketing technology evolves, maintaining consumer privacy and compliance with regulations remains a significant challenge. - **Data Privacy Compliance**: Businesses must adhere to strict data protection requirements, which can complicate marketing efforts. - **Economic Uncertainty**: Despite economic challenges, 78% of marketing leaders remain optimistic about future positioning. - **Ethical Marketing Practices**: Growing consumer concerns about AI-driven marketing practices highlight the need for transparency and accountability. - **Digital Advertising Fraud**: Concerns about deceptive ad delivery and false traffic generation necessitate vigilance in the digital marketing space. - **Automation Costs**: While automation can enhance marketing effectiveness, businesses must be cautious of high implementation costs and security concerns. - **Trust in Marketing Agencies**: Choosing a marketing agency for healthcare requires trust due to industry regulations and patient privacy concerns. - **AI Adoption**: There are concerns about the challenges in adopting AI technologies effectively within marketing teams. - **Complexities of Digital Marketing**: Healthcare marketing agencies face complexities in navigating digital marketing while complying with regulations. - **Legal Challenges in Telemarketing**: Increasing legal challenges due to evolving data privacy and consumer protection laws, requiring businesses to adapt their marketing practices.